Omnicom Outsourcing AI Platform Engineers to Endava
Adweek1h ago·1 min readStrategy & Trends
AI Summary
Omnicom is transferring hundreds of employees responsible for building its core AI platform to an external IT firm, Endava. This move impacts the very team Omnicom has highlighted as crucial to its future strategy.
⚡ Marketer Insight
The outsourcing of key AI talent signals a potential shift in how holding companies manage their AI development, raising questions about internal expertise versus external reliance for critical AI infrastructure.
#omnicom#ai platform#outsourcing#talent management
Original article
Adweek