Nestlé: Brands Must Earn Trust from Both Humans and AI

What happenedNestlé's Stefan Kovačević emphasizes that brands must now build trust and differentiation in ways that resonate with both human consumers and AI algorithms. This requires a strategic shift in how marketing messages are crafted and delivered to ensure relevance and credibility in an AI-influenced landscape.

Why it matters for marketersAI's growing influence means brands can no longer rely solely on human perception; they must actively optimize for AI understanding and trust. Failing to consider AI's role in brand perception risks becoming invisible to a significant and growing audience.

Topics: brand building, ai strategy, consumer trust