Nestlé: Brands Must Earn Trust from Both Humans and AI
Adweek1h ago·1 min readStrategy & Trends
AI Summary
Nestlé's Stefan Kovačević emphasizes that brands must now build trust and differentiation in ways that resonate with both human consumers and AI algorithms. This requires a strategic shift in how marketing messages are crafted and delivered to ensure relevance and credibility in an AI-influenced landscape.
⚡ Marketer Insight
AI's growing influence means brands can no longer rely solely on human perception; they must actively optimize for AI understanding and trust. Failing to consider AI's role in brand perception risks becoming invisible to a significant and growing audience.
#brand building#ai strategy#consumer trust
Original article
Adweek