Movable Ink Launches Programmatic CRM with AI Agents for Real-Time Personalization
MarTech SeriesJun 17·1 min readAI Tools
AI Summary
Movable Ink has introduced Programmatic CRM, a new suite of AI and agentic capabilities designed to enhance real-time, personalized customer experiences across email, mobile, and web. This expansion of their platform aims to shift marketers from campaign management to overseeing intelligent systems that automate millions of decisions and continuously optimize engagement.
⚡ Marketer Insight
Movable Ink's move to Programmatic CRM signals a fundamental shift where AI agents will automate personalized customer journeys, moving beyond manual campaign building to continuous, individual-level decisioning across owned channels.
#programmatic crm#ai agents#personalization#customer engagement
Original article
MarTech Series