Microsoft Clarity Introduces AI Scrape-to-Referral Ratio
Semrush Blog10h ago·1 min readAnalytics & Data
AI Summary
Microsoft Clarity has launched a new AI-powered metric called the Scrape-to-Referral Ratio. This feature helps website owners understand the balance between content AI crawlers extract from their site and the traffic they subsequently send back.
⚡ Marketer Insight
AI crawlers are increasingly shaping how content is consumed and distributed. This new Clarity metric offers crucial visibility into the ROI of your content for AI entities, highlighting potential imbalances in traffic exchange.
#microsoft clarity#ai crawlers#website analytics#content roi
Original article
Semrush Blog