Microsoft Clarity Enhances AI Reporting with Branded vs. Non-Branded Query Analysis
Search Engine Land1h ago·1 min readAnalytics & Data
AI Summary
Microsoft Clarity has updated its analytics tool to provide branded and non-branded breakdowns within its AI Citations dashboard and reports. This allows users to filter and analyze AI queries, distinguishing between those that directly mention their brand and more general, non-branded searches.
⚡ Marketer Insight
AI's growing role in search means understanding how your brand is represented in both branded and non-branded AI queries is crucial for managing your digital authority and visibility.
#microsoft clarity#ai reporting#branded search#analytics
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