Martech Investment Fails ROI: 78% of Leaders Cite Activation Gap
MarTech Series · May 27 · 1 min read
What happenedNew eClerx research reveals that 78% of marketing leaders believe their martech investments aren't delivering ROI, primarily due to an 'activation gap.' This gap exists between generating insights from martech stacks and having the capability to act on them, indicating that the issue isn't the technology itself but the execution of its outputs.
Why it matters for marketersDespite significant martech spend, AI-driven insights are going unused, highlighting a critical disconnect between intelligence and execution. Marketers must bridge this gap to unlock the true value of their technology investments.
Topics: martech, roi, activation gap, marketing technology