Marketers Still Call AI Search Optimization 'SEO'
Search Engine Land3h ago·1 min readSEO & Search
AI Summary
Despite the emergence of new acronyms like GEO and AEO, 81% of marketers continue to refer to their AI search visibility strategies as SEO. When seeking help, they are most likely to search for 'AI search optimization' or simply 'SEO'.
⚡ Marketer Insight
The industry's persistent use of 'SEO' for AI search optimization highlights a disconnect between expert jargon and buyer language, potentially hindering effective vendor selection and strategy development. Marketers are prioritizing clear explanations over buzzwords when evaluating AI marketing solutions.
#seo#ai search#marketing language
Original article
Search Engine Land