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LLM Guidance Isn't Portable Like SEO Guidance Was

Search Engine Journal17h ago·1 min readSEO & Search

AI Summary

Unlike SEO guidance which was largely transferable across search engines, guidance for Large Language Models (LLMs) is not standardized. This means optimization strategies developed for one LLM may not work for another, making optimization efforts less portable.

⚡ Marketer Insight

The era of universally applicable SEO best practices is over for AI. Brands must now develop bespoke optimization strategies for each LLM they engage with, a significant shift from past portability.

#llm optimization#seo strategy#ai guidance

Original article

Search Engine Journal

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