Ketch's Iris AI Algorithm Promises Complete Website Tracker Visibility
MarTech Series4h ago·1 min readAnalytics & Data
AI Summary
Ketch has launched Iris, an AI-powered scanning algorithm designed to overcome the limitations of traditional cookie scanning tools. By using a patent-pending, cohort-based approach, Iris provides a complete and stable view of website data trackers, unlike older methods that relied on random sampling and offered incomplete results.
⚡ Marketer Insight
Legacy cookie scanning methods are failing to provide accurate data due to random sampling and cost limitations. Ketch's AI-driven Iris algorithm offers a defensible and comprehensive solution, ensuring marketers have a complete picture of their digital property's trackers.
#cookie scanning#data privacy#ai tools#website tracking
Original article
MarTech Series