Indie Agency Dept Challenges Holdcos with AI Orchestration Layer
Adweek3h ago·1 min readAI Tools
AI Summary
Independent agency Dept has launched an AI assistant designed to disrupt the dominance of holding companies by offering an open orchestration layer. This AI tool aims to follow users across workflows and automate execution, providing a more integrated and agile solution.
⚡ Marketer Insight
The rise of independent AI orchestration layers signals a shift away from monolithic holdco AI stacks, empowering agencies to offer more flexible and user-centric AI solutions.
#ai tools#agency tech#orchestration layer#ai assistant
Original article
Adweek