IAB Europe's H1 2024: AI, CTV, Retail Media & More
IAB Europe3h ago·1 min readStrategy & Trends
AI Summary
IAB Europe's first half of the year saw significant progress across key digital advertising areas, including AI, Connected TV, and Retail Media. They delivered new research, practical guidance, and fostered industry collaboration to address evolving opportunities and challenges in the European digital advertising ecosystem.
⚡ Marketer Insight
IAB Europe's focus on AI, CTV, and Retail Media highlights the critical areas where the digital advertising landscape is rapidly evolving. Marketers must stay abreast of these developments to effectively navigate the changing ecosystem.
#digital advertising#iab europe#ai#connected tv
Original article
IAB Europe