IAB Europe's Great Debate: AI's Real Value in Digital Advertising
IAB EuropeJul 28·1 min readStrategy & Trends
AI Summary
IAB Europe is hosting 'The Great Debate: AI' on September 10th, a hybrid event in Paris and online, to critically examine AI's impact on digital advertising. The event will feature new research, Oxford-style debates on key industry questions, and live audience participation to discern where AI delivers genuine value versus where expectations outpace reality.
⚡ Marketer Insight
As AI's role in advertising accelerates, marketers must actively engage with the debate on its true value, distinguishing hype from tangible ROI to inform future investment and strategy.
#ai in advertising#iab europe#digital marketing strategy
Original article
IAB Europe