IAB Europe Debates AI's Impact on Digital Advertising
IAB Europe53m ago·1 min readStrategy & Trends
AI Summary
IAB Europe is hosting 'The Great Debate: AI' to challenge assumptions and foster nuanced discussions around AI's role in digital advertising. The event will feature an exclusive look at their upcoming report on AI's impact, followed by debates on agentic advertising and AI-generated creative, and a fireside chat on the AI economy.
⚡ Marketer Insight
With AI dominating digital advertising, the industry needs more than hype; it requires critical debate to understand the real implications of agentic advertising and AI-generated creative on brand communication.
#ai in advertising#iab europe#digital advertising#agentic advertising
Original article
IAB Europe