Hightouch Links Trade Desk Data Directly to First-Party Customer IDs
MarTech Series4h ago·1 min readAnalytics & Data
AI Summary
Hightouch's new Exposure Log Matching for The Trade Desk allows advertisers to directly connect campaign exposure data, like impressions and clicks, to their own consented customer and household records. This eliminates the need for intermediary identity layers, sending the resolved data straight to a brand's warehouse for analysis.
⚡ Marketer Insight
By bypassing third-party identity providers, Hightouch's solution empowers marketers to directly leverage The Trade Desk's granular data within their own AI and analytics workflows, unlocking deeper customer journey insights without data fragmentation.
#composable cdp#identity resolution#the trade desk#first-party data
Original article
MarTech Series