HERE & Esri Partner for AI-Ready Location Analytics
MarTech Series11h ago·1 min readAnalytics & Data
AI Summary
HERE Technologies and Esri are deepening their 20-year partnership to develop location-based analytics and visualization solutions specifically for AI use cases. This collaboration aims to make live and historical geospatial data more accessible to AI systems and engineering teams, enabling better decision-making across various industries.
⚡ Marketer Insight
The integration of HERE's rich location data with Esri's ArcGIS platform signals a significant push to empower AI systems with sophisticated geospatial intelligence. Marketers leveraging AI for location-based strategies must now consider how this enhanced data accessibility will drive more precise targeting and dynamic campaign optimization.
#location analytics#artificial intelligence#geospatial data#ai adoption
Original article
MarTech Series