Google's Mueller: LLMs Can't Use llms.txt for Site Differentiation
Search Engine JournalJun 15·1 min readSEO & Search
AI Summary
Google's John Mueller stated that Large Language Models (LLMs) cannot effectively use a hypothetical 'llms.txt' file to differentiate between websites for discovery purposes. He believes LLMs have a very limited role once an agent is already on a specific site.
⚡ Marketer Insight
The idea of LLMs automatically discovering and differentiating sites via a simple text file is a misconception; AI's current capabilities for organic discovery are far more nuanced, impacting how we think about AI-driven search and site visibility.
#llms#seo#ai discovery
Original article
Search Engine Journal