Google's AI Overviews Data in Search Console is Misleading
Search Engine Journal2h ago·1 min readSEO & Search
AI Summary
New data in Google Search Console regarding AI Overviews is proving to be a trap for marketers. It shows impressions without clicks and inflated position-one rankings, masking actual traffic declines.
⚡ Marketer Insight
Relying on Google's AI Overviews data in Search Console is a dangerous game, as it distorts performance metrics and hides the true impact of generative AI on organic traffic.
#ai overviews#search console#seo data#generative ai
Original article
Search Engine Journal