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Google Tests AI-Powered Merchant Advisor in Merchant Center

Search Engine Land5h ago·1 min readAI Tools

AI Summary

Google is beta testing Merchant Advisor, an AI chatbot built into Google Merchant Center that offers merchants real‑time guidance on tasks like returns policies and account setup. The tool aims to improve feed quality and account health by providing proactive, personalized recommendations.

⚡ Marketer Insight

Marketers should start planning to integrate the AI assistant into their workflow to speed onboarding, reduce errors, and uncover optimization opportunities they might miss.

#google ads#ai tools#merchant center

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