Google Search's AI Agents & Universal Cart Reshape Online Discovery & Shopping
Semrush Blog · May 21 · 1 min read
What happenedGoogle is integrating 'information agents' and a 'Universal Cart' into its search experience. These features aim to streamline how users find and purchase products directly through search results.
Why it matters for marketersGoogle's move towards agentic search and integrated shopping fundamentally alters the user journey, demanding a pivot from traditional SEO to a more direct, intent-driven product discovery strategy.
Topics: google search, ai agents, ecommerce, seo