Google Alters Search Terms Reporting for AI Queries
Search Engine Journal7h ago·1 min readSEO & Search
AI Summary
Google has updated how it reports search terms for AI Mode, AI Overviews, Lens, and autocomplete features. The change means that the queries shown to advertisers may now reflect interpreted or AI‑generated versions rather than the exact user input.
⚡ Marketer Insight
Marketers should review their search term data for AI-driven queries and adjust keyword tracking and bidding strategies, as reported terms may no longer match the original user phrasing.
#google ads#ai search#search terms#keyword tracking
Original article
Search Engine Journal