Google Alters Search Terms Reporting for AI Queries
Search Engine JournalMay 14·1 min readSEO & Search
AI Summary
Google has updated how it reports search terms for AI Mode, AI Overviews, Lens, and autocomplete features. The change means that the queries shown to advertisers may now reflect interpreted or AI‑generated versions rather than the exact user input.
⚡ Marketer Insight
AI‑generated query terms will now surface in your reports, meaning the keywords you’re optimizing may not reflect what users actually typed. Expect mismatches and be ready to recalibrate tracking and bids before performance slips.
#google ads#ai search#search terms#keyword tracking
Original article
Search Engine Journal