Google AI Search Enhances User Choice with Preferred Sources & New Carousels
Search Engine Land18h ago·1 min readSEO & Search
AI Summary
Google is integrating its 'Preferred Sources' feature into AI Mode and AI Overviews, allowing users to prioritize specific websites in AI-generated search results. Additionally, new 'Perspectives' carousels and 'Highly Cited' labels are being introduced to provide deeper context and highlight timely information, including content from online discussions.
⚡ Marketer Insight
Google's push for 'Preferred Sources' in AI search directly empowers users to curate their information diet, meaning brands must actively cultivate user preference to ensure visibility within AI-generated answers and related carousels.
#ai search#preferred sources#google ai#perspectives carousel
Original article
Search Engine Land