Google AI Overviews Disrupting Landing Page Performance
r/PPC7h ago·1 min readSEO & Search
AI Summary
Google's new AI Overviews feature is negatively impacting the conversion rates of previously effective landing pages. This change is occurring without direct user interaction, suggesting AI-generated summaries are preempting clicks to original content.
⚡ Marketer Insight
Google's AI Overviews are fundamentally altering the search journey, potentially cannibalizing traffic that once converted. Brands must now account for AI-generated answers directly impacting their funnel performance.
#google ai#seo#landing pages#conversion rate
Original article
r/PPC