Generative AI Use Cases in Marketing Span Multiple Hype Cycle Stages
ChiefMartec7h ago·1 min readStrategy & Trends
AI Summary
The article explains that generative AI is not a single technology but a set of applications, each at different points on the Hype Cycle. Current first‑generation tools like chatbots are reaching productivity, while newer generations will trigger fresh hype cycles with higher expectations.
⚡ Marketer Insight
Marketers should treat each AI tool as its own maturity curve, leveraging today’s stable solutions while planning for upcoming, more advanced versions that will require new strategies and investments.
#generative ai#hype cycle#marketing automation
Original article
ChiefMartec