Gemini Local AI Search Favors Business Websites, Lacks Consistency
Search Engine Land1h ago·1 min readSEO & Search
AI Summary
A new study reveals that business websites are cited nearly 60% of the time in Gemini's local AI search results, significantly outperforming directories. However, Gemini exhibits considerable inconsistency, with identical searches yielding different recommendations and top business mentions varying drastically, unlike Google's more stable local pack.
⚡ Marketer Insight
Gemini's AI search prioritizes direct business sites but its "Grounding Drift" means visibility is highly volatile, making traditional SEO metrics unreliable for predicting performance in this emerging AI search environment.
#gemini#local seo#ai search#grounding drift
Original article
Search Engine Land