Gartner: Awareness & Conversion Dominate Spend as AI Reshapes Marketing Mix
MarTech Series2h ago·1 min readStrategy & Trends
AI Summary
A Gartner survey reveals that awareness and conversion initiatives now account for over 62% of total media spend as CMOs prioritize digital channels and customer acquisition for growth. The research also highlights that AI's effectiveness hinges on human capability, emphasizing the need for skilled personnel and robust processes to translate AI investments into tangible business outcomes.
⚡ Marketer Insight
AI is driving a significant shift in marketing spend towards acquisition and digital channels, but its true value is unlocked by human expertise, not just technology. CMOs must invest in people and processes to effectively leverage AI for growth.
#marketing spend#ai in marketing#customer acquisition#gartner
Original article
MarTech Series