Ex-Google Exec: Citation Share is the New Impression Share for AI Search
Search Engine Journal1h ago·1 min readSEO & Search
AI Summary
A former Google Ads scaling executive argues that 'citation share' is the new metric to track and win in the AI-driven search landscape, replacing the old 'impression share' model. They propose a 90-day sprint to measure and optimize visibility within AI search results.
⚡ Marketer Insight
The shift to AI search means traditional metrics like impression share are becoming obsolete; winning visibility now hinges on how often your content is cited by AI, demanding a strategic pivot to earn that trust.
#ai search#citation share#google ads#seo strategy
Original article
Search Engine Journal