Europe's Retail Media Landscape: AI, Certification & New Research
IAB EuropeJul 10·1 min readStrategy & Trends
AI Summary
This article highlights key developments in Europe's Retail & Commerce Media sector, including the final call for the annual Attitudes to Retail Media Survey, Nectar360's achievement as the first UK network to earn IAB Europe Retail Media Certification, and the launch of a new Pan-European Landscape Map. It also touches on AI insights from a Cannes breakfast and upcoming industry events.
⚡ Marketer Insight
The rapid adoption of IAB Europe Retail Media Certification by networks like Nectar360 signals a maturing market demanding standardized measurement, while the ongoing survey and AI discussions underscore the critical need for marketers to understand evolving investment and AI integration in retail media.
#retail media#commerce media#iab europe#ai in retail
Original article
IAB Europe