EU Classifies ChatGPT as Search Engine: The Rise of AI SEO & GEO
MarTech Series6h ago·1 min readSEO & Search
AI Summary
The European Commission has officially designated ChatGPT as a 'Very Large Online Search Engine,' placing it in the same legal category as Google and Bing. This classification acknowledges the growing trend of product discovery happening within AI-generated answers, necessitating new disciplines like AI SEO and Generative Engine Optimization (GEO) for brands.
⚡ Marketer Insight
With ChatGPT now legally recognized as a search engine, brands must prioritize AI SEO and GEO strategies to ensure visibility within AI-driven product discovery, as traditional search engine optimization alone will become insufficient.
#chatgpt#ai seo#geo#eu regulation
Original article
MarTech Series