EpochX Launches: AI-Powered Platform to Measure Event ROI
MarTech Series9h ago·1 min readAnalytics & Data
AI Summary
Epoch has launched EpochX, an AI-native platform designed to help marketing teams measure the revenue generated by their events. By connecting registration, attendance, and engagement data to CRM systems like Salesforce and HubSpot, EpochX provides clear insights into event-sourced pipeline, addressing the growing demand for accountability in event marketing budgets.
⚡ Marketer Insight
With in-person events surging and digital channels saturating, EpochX's AI-driven analytics offer a crucial solution for proving event ROI. Marketers can no longer afford to treat events as a black box; this platform provides the data to justify investment and optimize future strategies.
#event marketing#marketing analytics#ai platform#roi measurement
Original article
MarTech Series