Enterprises Deploy AI Faster Than They Can Govern It, Smarsh Study Finds
MarTech Series1h ago·1 min readStrategy & Trends
AI Summary
A new Smarsh study reveals that 55% of enterprises are rapidly deploying AI, but only 26% have governance frameworks keeping pace, creating significant compliance, security, and operational risks. Many organizations are also unprepared for 'shadow AI,' the use of unauthorized AI tools.
⚡ Marketer Insight
The rapid, ungoverned adoption of AI by enterprises means marketing teams are increasingly exposed to compliance and security risks. Without robust governance, AI-driven marketing initiatives risk becoming liabilities rather than assets.
#enterprise ai#ai governance#compliance risk#shadow ai
Original article
MarTech Series