Consumers Wary of 'AI' in Brand Messaging, Survey Reveals
TechCrunch AI1h ago·1 min readStrategy & Trends
AI Summary
A new survey indicates that 60% of U.S. consumers find the mention of 'AI' in brand messaging off-putting. This sentiment persists even as companies increasingly see AI search as a significant referral channel.
⚡ Marketer Insight
Despite the growing adoption of AI in marketing, explicitly highlighting 'AI' in consumer-facing messaging risks alienating a majority of potential customers. Brands must carefully consider how they communicate AI integration to avoid negative perceptions.
#consumer sentiment#ai messaging#brand perception#ai adoption
Original article
TechCrunch AI