Consumers Embrace AI, But Brands Lag in Meeting Expectations
MarTech Today2h ago·1 min readStrategy & Trends
AI Summary
Consumers are increasingly comfortable interacting with AI throughout their purchase journey, especially for quick answers, with a strong preference for clear AI disclosure. However, many brands are failing to meet the elevated customer expectations for seamless, efficient, and well-designed automated experiences that AI has created.
⚡ Marketer Insight
The gap between consumer AI readiness and brand execution is widening, creating a critical risk for businesses that can't deliver on AI-driven expectations for speed and efficiency. Brands that don't transparently and effectively integrate AI risk alienating a customer base now accustomed to its practical benefits.
#consumer ai adoption#brand readiness#customer experience#generative ai
Original article
MarTech Today