CMOs Overspend on AI While Teams Lack Readiness
MarTech TodayMay 16·1 min readStrategy & Trends
AI Summary
A recent Gartner survey shows CMOs are allocating over 15% of budgets to AI, but many marketing departments lack the operational capacity to implement these tools effectively. The gap leads to friction, wasted spend, and failed projects.
⚡ Marketer Insight
Throwing 15% of the budget at AI while your team can’t staff the pipeline is a recipe for dead‑weight spend—start with a pilot that fits your current data and talent stack, or you’ll watch the money disappear.
#ai adoption#marketing ops#budget allocation
Original article
MarTech Today