CMOs Lag Behind in AI Proficiency, New Research Shows
Adweek1h ago·1 min readStrategy & Trends
AI Summary
A survey of 500 marketers by NewtonX and ADWEEK reveals a significant AI skills gap, with Chief Marketing Officers (CMOs) being the least proficient in AI within their organizations. This finding highlights a critical need for leadership development in AI adoption and strategy.
⚡ Marketer Insight
The AI proficiency gap at the CMO level is a critical bottleneck for enterprise-wide AI adoption. Without leadership fluency in AI, strategic implementation and effective team enablement will remain severely hampered.
#ai skills gap#cmo#marketing leadership#ai adoption
Original article
Adweek