ChatGPT's 'Not Provided' Moment: Rethink ROI Measurement Now
Search Engine Journal6h ago·1 min readAnalytics & Data
AI Summary
The article draws a parallel between Google's 'Not Provided' data blackout in 2011 and the current lack of direct ROI attribution for ChatGPT. It argues that marketers should stop waiting for perfect attribution and focus on the measurement work they can control.
⚡ Marketer Insight
ChatGPT's current 'black box' nature mirrors the 'Not Provided' era, forcing marketers to proactively own their measurement strategies rather than relying on future, potentially unavailable, data.
#chatgpt#roi measurement#data attribution#not provided
Original article
Search Engine Journal