ChatGPT Referrals to B2B Websites Skyrocket 300% in a Year
MarTech Series9h ago·1 min readStrategy & Trends
AI Summary
Referral traffic from AI assistants, primarily ChatGPT, to B2B websites has surged by over 300% in the past year, becoming a significant source of inbound leads. This rapid growth highlights the increasing role of AI in B2B buyer discovery and evaluation, with ChatGPT dominating this emerging channel.
⚡ Marketer Insight
The explosive growth of ChatGPT as a referral source means B2B marketers can no longer ignore AI's role in the early stages of the buyer journey, even before they reach a brand's owned properties.
#chatgpt#b2b marketing#referral traffic#ai in marketing
Original article
MarTech Series