ChatGPT Indexing: Understanding OpenAI's Crawler vs. Live Fetch
HubSpot Blog5h ago·1 min readSEO & Search
AI Summary
This article clarifies the distinction between a website being 'indexed by' ChatGPT and 'showing up in' its answers. True indexing means OpenAI's crawler has discovered and stored your page in its proprietary index, while appearing in an answer can result from this index or a live web fetch.
⚡ Marketer Insight
As LLMs like ChatGPT evolve, understanding how they access and process web content is crucial. Marketers need to differentiate between being discoverable by an AI's internal index and appearing in real-time AI-generated responses to ensure their content is effectively surfaced.
#chatgpt#seo#ai indexing#llm
Original article
HubSpot Blog