ChatGPT Dominates Paid Clicks from Google Search
Search Engine Land7h ago·1 min readSEO & Search
AI Summary
Analysis of billions of search events reveals ChatGPT is a top destination from Google Search, drawing a larger proportion of paid clicks than other major sites. This indicates OpenAI is leveraging paid search effectively to drive traffic, even as users move between Google Search and AI tools.
⚡ Marketer Insight
ChatGPT's significant paid click share from Google underscores that AI tools are not just organic destinations but active participants in the paid search ecosystem. Advertisers must recognize this evolving landscape where AI and traditional search journeys are intertwined.
#paid search#chatgpt#google search#ai tools
Original article
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