ChatGPT Dominates AI Referral Traffic, Highlighting Vendor Dependence
Search Engine Land54m ago·1 min readStrategy & Trends
AI Summary
New data reveals ChatGPT commands 92.4% of all AI-driven referral traffic, despite overall LLM session growth. A significant dip in early 2026, caused by a ChatGPT model change, underscores the extreme volatility and vendor dependency marketers face.
⚡ Marketer Insight
The overwhelming consolidation of AI referral traffic around ChatGPT means a single vendor's product decisions can drastically impact your AI-driven traffic overnight, demanding strategies that account for this inherent volatility.
#chatgpt#ai traffic#llm#vendor dependency
Original article
Search Engine Land