ChatGPT Access Linked to 9% Decline in Traditional Search Traffic
Search Engine Journal2h ago·1 min readSEO & Search
AI Summary
New research indicates that increased access to ChatGPT has correlated with a 9% drop in users visiting traditional search engines. The study analyzed how often ChatGPT and Google direct users to external websites, highlighting a shift in information-seeking behavior.
⚡ Marketer Insight
The rise of conversational AI like ChatGPT is directly siphoning traffic from traditional search, forcing marketers to re-evaluate their reliance on organic search visibility alone.
#chatgpt#search traffic#ai adoption
Original article
Search Engine Journal