Bot-Majority Internet Requires Marketing Reset
AdweekJul 8, 8:15 PM·1 min readStrategy & Trends
AI Summary
Leaders from major platforms acknowledge a web where bots now outnumber humans, necessitating a fundamental shift in marketing strategies. This 'bot-majority internet' demands a reevaluation of how brands connect with audiences and measure success.
⚡ Marketer Insight
The rise of AI-driven bots across the internet means traditional audience metrics are becoming increasingly unreliable. Marketers must adapt by focusing on genuine human engagement and verifiable interactions, rather than broad reach.
#bot traffic#internet trends#marketing strategy#audience measurement
Original article
Adweek