Bing's AI Citations & LLMs.txt Doubts: UK Search Ranking Order
Search Engine Journal1h ago·1 min readSEO & Search
AI Summary
Bing has launched AI Citation Share, a feature that displays citations for AI-generated answers. Meanwhile, new data suggests LLMs.txt files, intended to control AI crawling, are largely ignored by large language models. The UK has also mandated fairer search ranking practices.
⚡ Marketer Insight
The effectiveness of AI citation features and LLMs.txt files remains uncertain, highlighting the evolving and sometimes unpredictable nature of AI's integration into search. Marketers must stay agile as these technologies mature and regulatory landscapes shift.
#ai citations#llms.txt#search ranking#bing ai
Original article
Search Engine Journal