Beyond Google: AI Chatbots Are the New B2B Research Starting Point
HubSpot Blog1h ago·1 min readSEO & Search
AI Summary
B2B buyers are increasingly starting their research with AI chatbots over Google, according to G2's research. This shift necessitates that marketing teams monitor not only traditional search performance but also how AI assistants mention and cite brands.
⚡ Marketer Insight
The rise of AI chatbots as primary research tools means brand visibility and citation in AI-generated answers are now critical metrics, demanding a pivot from traditional SEO-centric brand tracking.
#ai chatbots#b2b research#brand tracking#answer economy
Original article
HubSpot Blog