B2B SEO: Winning Clicks, Losing Consideration in the AI Era
Search Engine Land6h ago·1 min readSEO & Search
AI Summary
AI Overviews are fundamentally changing B2B buyer journeys by providing comprehensive answers directly in search results, potentially influencing consideration before a click even occurs. Traditional SEO metrics like clicks and sessions no longer fully capture the search experience, as buyers may form opinions about credibility and solutions from AI-generated summaries.
⚡ Marketer Insight
AI Overviews are now a critical touchpoint for B2B consideration, meaning SEO success can no longer be measured solely by traffic; brands must also influence the AI's narrative to secure a place on the buyer's shortlist.
#b2b seo#ai overviews#search visibility#buyer journey
Original article
Search Engine Land