AI Shopping Agents: Azoma Guides Brands on Agentic Commerce Optimization
MarTech Series5h ago·1 min readStrategy & Trends
AI Summary
As 90% of B2B purchases are projected to move through AI agent exchanges by 2028, brands must optimize their products for discoverability by AI shopping agents like ChatGPT and Google Gemini. Azoma outlines what enterprise brands and digital shelf teams need to focus on for effective agentic commerce optimization.
⚡ Marketer Insight
The rapid rise of AI shopping agents means brands risk being invisible to a significant portion of future purchases if they don't actively optimize for AI discoverability. Visibility to these agents is no longer optional but a critical component of the modern purchase journey.
#agentic commerce#ai shopping agents#digital shelf#b2b marketing
Original article
MarTech Series