AI Search Usage Climbs While Consumer Trust Declines
Search Engine Land1h ago·1 min readSEO & Search
AI Summary
Despite a significant drop in consumer trust, AI search usage is on the rise, with 70% of consumers using AI tools for search more than last year. This shift challenges assumptions about AI adoption, particularly as older demographics now find AI more helpful than younger ones. The focus for brands is moving from adoption to building trust and credibility in AI-driven search results.
⚡ Marketer Insight
The growing gap between AI search usage and trust means marketers can no longer rely on mere adoption metrics; the real battleground is now credibility and quality, especially as AI increasingly surfaces answers directly.
#ai search#consumer trust#search marketing#ai adoption
Original article
Search Engine Land