AI Search is Layering on Top of Google, Not Replacing It
Search Engine JournalJul 30·1 min readSEO & Search
AI Summary
New data from Similarweb indicates that AI search tools like ChatGPT are not replacing Google but rather augmenting it, with a significant concentration of outbound clicks directed to a limited number of sources. This trend has implications for publishers hoping to gain referral traffic from AI-driven search.
⚡ Marketer Insight
AI search's concentrated outbound traffic means publishers can't rely on broad AI adoption for diversified referral streams; strategic content placement and understanding AI's referral patterns are now paramount.
#ai search#chatgpt#referral traffic#similarweb
Original article
Search Engine Journal