AI Search: How Brands Get 'Used' or 'Cited' in AI Responses
Search Engine Land6h ago·1 min readSEO & Search
AI Summary
As AI search becomes more prevalent, brands need to understand how they appear in AI-generated responses, either by being 'used' (integrated into the answer) or 'cited' (linked as a source). With traditional organic clicks diminishing, developing an AI visibility strategy is crucial for brands to remain relevant in the evolving search landscape.
⚡ Marketer Insight
The diminishing click economy means brands can no longer rely solely on traditional SEO; they must proactively strategize for visibility within AI-generated answers to capture attention and traffic.
#ai search#brand visibility#seo strategy#ai overviews
Original article
Search Engine Land