AI Overviews Cause Users to Scroll Back Up Search Results
Search Engine Journal6h ago·1 min readSEO & Search
AI Summary
New research analyzing 846,000 Google searches shows that users interacting with AI Overviews scroll back up the search results page almost twice as often. This behavior suggests a shift in how users engage with search results when an AI summary is present.
⚡ Marketer Insight
The increased back-scrolling behavior with AI Overviews indicates users are scrutinizing traditional search listings more closely after receiving an AI-generated answer. This demands a re-evaluation of how search snippets are crafted to capture attention amid AI-driven information delivery.
#ai overviews#search behavior#seo
Original article
Search Engine Journal