AI Overviews: Adapting SEO Strategies for Declining Clicks
HubSpot Blog · May 26 · 1 min read
What happenedThis article argues that AI Overviews, like past SERP changes such as featured snippets, will necessitate adaptation rather than signal the end of SEO. It provides frameworks for SEO and marketing leaders to understand what triggers AI Overviews and how to optimize content within existing SEO programs to overcome declining clicks.
Why it matters for marketersThe historical pattern of SEO adapting to SERP changes suggests AI Overviews will also become an optimization target, not a traffic killer. Marketers must proactively develop strategies to be cited by AI, rather than solely focusing on traditional ranking metrics.
Topics: ai overviews, seo, content optimization, search engine results pages